Current Event 2 Natural Order

Postman's fifth idea is that some technology becomes mythical or part of the natural order of things.  It's become the natural order to have the latest and greatest smartphone in the market.  The manufacturers have noticed.  Each popular line of phone like the Galaxy S series or the iPhone series comes out with a new phone every six months.  People buy them because that has become the natural order.  Build quality has been sacrificed because a phone's release date is more important.  With the latest release of the iphone (iPhone 6 and 6 plus) there have been some major build quality issues.  The phone will bend under the smallest of forces.  It does not matter to most people who are planning to buy the new iPhone.  Either they don't see the fragility of the phone as much of a problem, or they know that they are going to get a new one in six months anyway.  They can endure the six months knowing they will have a new phone soon.